Stand Out

February is here and I have finally gotten around to tossing all of last year’s Holiday cards - except one. Most were the same old thing and didn't require much effort to get rid of. Yet this particular card a friend had sent sported a picture of himself in just a Santa cap and his birthday suit (with a vase obscuring the unmentionables). Not an image I am terribly anxious to share but…

…there is a point to this. You see, I kept the card - perhaps solely for the reason of blackmail at a later date. But in short, my friend’s card truly stood out.

There’s a marketing lesson in this. Don’t follow the crowd. Be unique. Be remarkable. Be daring and find that you’re remembered.. rememberable (not a word, true, but catchy).

Try this with your card program. Here's how you already stand out:
-One of the best interest rates on the market today
-Enhanced Visa Platinum Benefits
-Custom card designs
-A competitive Introductory offer
-Partnered with the Forbes ranked #2 bank in the nation
-Rewards points

Your card is the EXCLUSIVE credit card showing support for your organization and earning money for your cause. Let your supporters know just how special this credit card is and what they are missing out on by not applying today.

Headline News! The Nation Magazine Launches Card Program

The Nation Magazine announced their new Visa Platinum Rewards Credit Card today and is quickly climbing the ranks to become one of our most popular partners!

Click here to learn more and apply for your Nation Magazine Visa!

UMB ranked second "best" bank in nation by Forbes!

UMB has been ranked the second "best" bank in the nation by Forbes in a
study in conjunction with SNL Financial. They looked at eight financial
measures that gauge asset quality, capital adequacy and profitability.
The size of the banks ranged from $5.2 billion to $2.3 trillion in
assets.

The number one "best" bank went to Bank of Hawaii, UMB was second and
Commerce was third. It's interesting to note that two of the top three
banks are headquartered in Missouri - as the article says, "there must
be something in the water." We know it's always been remaining true to
our lending standards, knowing our customers and having the best people
that make us successful.

Happy Holidays!

Happy Thanksgiving from CardPartner

Fundraising Success Magazine Features Affinity Programs!

Fundraising Success Magazine's November issue highlights the misconceptions and benefits of an affinity card program.

"Unquestionably, fundraising has become extremely challenging given the current economy. However, Americans still want to contribute...nonprofits must be [able] to give their supporters ways to do so even when money is tight. One primary way to do so is through affinity marketing..." -'Buy to Give' by Steve Halliday

Check out the rest of the article at Fundraising Success Magazine.

Don't miss out on this great opportunity for you organization. Get started on your organization's affinity program today.

'Tis the season...

The decorations are starting to be hung and the holiday songs are already playing in the stores here in Manhatten. Even with Halloween only 2 days behind us, it's clear that the holiday shopping must begin!

'Tis the season of giving and your supporters have to opportunity to give back just by using their affinity credit card. By purchasing gifts for their loved ones they will also be making donations to your organization. What a great way to spread the holiday spirit. Make sure to be sending out those e-blasts, newletters, Tweets and Facebook posts with increased frequency and watch your program thrive.

New to CardPartner? Sign up now to get your program started in time for the holiday spending!!