Creating a Big Splash for Sea Shepherd

Have you seen our new ad in Fundraising Success and Non-Profit Times?

Stand Out

February is here and I have finally gotten around to tossing all of last year’s Holiday cards - except one. Most were the same old thing and didn't require much effort to get rid of. Yet this particular card a friend had sent sported a picture of himself in just a Santa cap and his birthday suit (with a vase obscuring the unmentionables). Not an image I am terribly anxious to share but…

…there is a point to this. You see, I kept the card - perhaps solely for the reason of blackmail at a later date. But in short, my friend’s card truly stood out.

There’s a marketing lesson in this. Don’t follow the crowd. Be unique. Be remarkable. Be daring and find that you’re remembered.. rememberable (not a word, true, but catchy).

Try this with your card program. Here's how you already stand out:
-One of the best interest rates on the market today
-Enhanced Visa Platinum Benefits
-Custom card designs
-A competitive Introductory offer
-Partnered with the Forbes ranked #2 bank in the nation
-Rewards points

Your card is the EXCLUSIVE credit card showing support for your organization and earning money for your cause. Let your supporters know just how special this credit card is and what they are missing out on by not applying today.