Fundraising Success Magazine's November issue highlights the misconceptions and benefits of an affinity card program.
"Unquestionably, fundraising has become extremely challenging given the current economy. However, Americans still want to contribute...nonprofits must be [able] to give their supporters ways to do so even when money is tight. One primary way to do so is through affinity marketing..." -'Buy to Give' by Steve Halliday
Check out the rest of the article at Fundraising Success Magazine.
Don't miss out on this great opportunity for you organization. Get started on your organization's affinity program today.
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